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com reported that Cha, Cha's preliminary of equity funding was $14 million plus a $2 million grant from 21st Century Technology Fund. Cha, Cha revealed on March 17, 2009, a new round of equity financing amounting to US$ 12 million, while likewise laying off 25 people and reducing the incomes of the 56 remaining employees by 10 percent.

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A month later on, co-founder Brad Bostic stepped down as company president, stating Cha, Cha no longer needed him for everyday operations. Bostic kept in mind that the company had been struggling for profitability in the existing worldwide recession. In August 2011, Cha, Cha introduced its text messaging-based service in the UK.

7 billion concerns. On April 20, 2012, Cha, Cha shut down operations in the United Kingdom; the business mentioned the reason for ending UK operations was that "adoption rates for new price-competitive services are quite low in the UK." On November 23, 2016, Cha, Cha discontinued the guide program due to having insufficient funds available.

Products [modify] Desktop search [modify] Cha, Cha was established with the objective to offer human-guided search from within a web internet browser and for the search engine to gain from the results provided by their freelancers. The system used a chat on the left side of the page where users could talk with the guides and conclude their search.

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The best side of the page consisted of advertisements that related to the search.  https://pbase.com/topics/beautyvalue3/3_ways_to_reply_to_one_word  was phased out in April 2008 in favor of mobile items. Mobile search [modify] Users had the ability to send an SMS message with their question to 242242, where Guides would then answer it. Basic messaging fees might apply, but Cha, Cha never charged extra charges.

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Users called a toll-free number (800-2Cha, Cha) to have a human answer their questions by means of SMS. Mobile marketing [modify] In July 2008, Cha, Cha launched its very first mobile marketing campaign with Coca-Cola to promote its My Coke Benefits program to users interested in NASCAR racing. Fox News reported that Cha, Cha prepared by mid-2008 to charge users $5$10 per month when they surpassed 10 queries.